Interviews
KFC and McDonald’s and Subway –Interview a member of staff about:
- When the peek time for orders are
- What is most popular food ordered from KFC
- Are there any deals
- Do they have any Unique Selling Point
- What is their Unique Selling Point
Domino’s – Interview a member of Domino’s any ask:
- Whether ordering online, ordering over the phone or physically coming in to order is most popular
- Why
- Which is the most popular type of pizza ordered
- What deals do they do
- Do they think these deals are successful
- When is the peek time for orders
- On average, how long does it take to prepare a single pizza
- What is the standard order size
General Public – Interview members of the public in and around foods courts and towns asking:
- Do they eat takeouts
- What is their favourite takeout
- Why
- How often do they order takeouts
- What do they like about takeouts
- What don’t they like about takeouts
- Where is their favourite place to go for a takeout
- Where do they eat their takeout
- Do they prefer home cooked food or takeouts
- How much do they roughly spend on a takeout
- Do they watch the television whilst they eat a takeout
- Who do they eat takeouts with
- How far do they travel for a takeout
- How do they order a takeout
- Do they collect them or get them delivered
- Are they drawn in by any of the deals some takeouts offer
- Do they go to different takeouts or the same one
- Who are their target audience
- Who is their main age group of customers
- Do they get more people eating in or ordering for delivery
- Do they have a Unique Selling Point
- What is their Unique Selling Point
- Would this particular member of staff eat there or do they prefer a different takeout
- When is their peek time for orders
Danny’s Kitchen – Interview the owner and ask:
- Do they sell more ‘chip shop’ food or Chinese food
- What is their biggest seller
- When is their peek time
- Which age group is their biggest buyers
- How long has their business been running
- Do the majority of their customers locally
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