Monday, 17 October 2011

Interviews and Questions

Interviews

KFC and McDonald’s and Subway –Interview a member of staff about:
-          When the peek time for orders are
-          What is most popular food ordered from KFC
-          Are there any deals
-          Do they have any Unique Selling Point
-          What is their Unique Selling Point

Domino’s – Interview a member of Domino’s any ask:
-       Whether ordering online, ordering over the phone or physically coming in to order is most popular
-       Why
-       Which is the most popular type of pizza ordered
-       What deals do they do
-       Do they think these deals are successful
-       When is the peek time for orders
-       On average, how long does it take to prepare a single pizza
-       What is the standard order size

General Public – Interview members of the public in and around foods courts and towns asking:
-       Do they eat takeouts
-       What is their favourite takeout
-       Why
-       How often do they order takeouts
-       What do they like about takeouts
-       What don’t they like about takeouts
-       Where is their favourite place to go for a takeout
-       Where do they eat their takeout
-       Do they prefer home cooked food or takeouts
-       How much do they roughly spend on a takeout
-       Do they watch the television whilst they eat a takeout
-       Who do they eat takeouts with
-       How far do they travel for a takeout
-       How do they order a takeout
-       Do they collect them or get them delivered
-       Are they drawn in by any of the deals some takeouts offer
-       Do they go to different takeouts or the same one

Pizza Hut - Interview a member of staff and ask them:
-       Who are their target audience
-       Who is their main age group of customers
-       Do they get more people eating in or ordering for delivery
-       Do they have a Unique Selling Point
-       What is their Unique Selling Point
-       Would this particular member of staff eat there or do they prefer a different takeout
-       When is their peek time for orders

Danny’s Kitchen – Interview the owner and ask:
-       Do they sell more ‘chip shop’ food or Chinese food
-       What is their biggest seller
-       When is their peek time
-       Which age group is their biggest buyers
-       How long has their business been running
-       Do the majority of their customers locally

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