Saturday, 7 January 2012

Evaluation Question 1

The documentary as a whole follows many codes and conventions used in a documentary style of work, for example throughout the work there is a narrative that leads the documentary by repeating the current answer posed by the interviewee or by asking a question before an interview takes place. There is a use of vox pops during the opening sequence which is different people answering the same question. Simple white font graphics were used introducing the interviewees, this is done to keep the audience focused on the narrative without distraction from the graphics.
Our documentary can be compared to real life documentaries such as the Devil made me do it, this documentary uses simple white graphics introcuding characters in order to keep the audience hooked on the narrative, the difference between this documentary than ours is that this one uses reconstructions to display certain events but ours does not. Similarities of our documentary is that archived footage is used to display a point and is relevant to the subject such as the footage of msuc videos or in our cases clips from adverts relevant to takeaways








Evaluation Question 2



Print Advert: Documentary




Real Life Print Advert: Channel 4




Our full advert reflects real life print adverts from channel 4. As you can see it uses the same style, such as the caption of the program in the bottom left corner, it also reflects this tyle by having the caption in a coloured box, a slogan is also added in our print advert and uses the channel 4 logo on the opposite side of the text. Comparing the two adverts together, both adverts use a campaign slogan for the advert which is used to drive the audience in, but this is also used to catch the eye of the audience and link to the subject of the program.


Evaluation Question 3

Questionnaire

We distributed ten questionnaires to the general public to get productive feedback on our finished documentary.

1) Do you feel that the first 20 seconds of opening sequence took your attention?

Yes -

No -

2) Do you think that the documentary was ordered well?

Yes -

No -

3) Does the documentary have good continuity?

Yes -

No -

4) Are the graphics appropriately used for the documentary?

Yes -

No -

5) On a scale of 1 to 5 with five being the most positive, how was the quality of the sound within the documentary?

1 -

2 -

3 -

4 -

5 -

6) How would you compare the documentary to professional documentaries on a scale of 1 to 5 with 1 being not at all and 5 being impressively?

1 -

2 -

3 -

4 -

5 -

7) How informative would you rate the documentary as? Rate on a scale of 1 to 5 with 1 being not at all informative and 5 being highly informative.

1 -

2 -

3 -

4 -

5 -

8) Would you say that the documentary was entertaining or not? Please rate on a scale of 1 to 5 with 1 being not entertaining at all and 5 being extremely entertaining.

1 -

2 -

3 -

4 -

5 -

9) Do you think that the print advertisement is eye-catching?

Yes -

No -

10) Do you think that the print advertisement is relevant to the documentary?
Yes -

No -
11) Does the radio advertisement sound relevant to the documentary and present it as interesting?

Yes -

No -

12) Would you rate the camera work as effective or uneffective throughout the entire documentary? Rate on a scale of 1 to 5 with 1 being extremely uneffective and 5 being highly effective.

1 -

2 -

3 -

4 -

5 -

13) Do you think that the placement of the subjects within the interviews is of a high standard or not? Please rate your answer in terms of 1 to 5 with 1 being a poor quality layout and 5 being high standard.

1 -

2 -

3 -

4 -

5 -

14) On the whole, do the documentary, print advert and the radio advert interlink with each other to appear relevant?

Yes -

No -

15) Do you think that the documentary fits the typical programme types of Channel 4 or does it belong on a different channel?

Yes -

No -



Evaluation Question 4

Audience Feedback

Questionnaire

We distributed ten questionnaires to ten members of the general public to get productive feedback on our finished documentary.

1) Do you feel that the first 20 seconds of opening sequence took your attention?
Yes - 8
No - 2

To summarise, the majority of our questionnaire participents found our documentary attention grabbing within the first 20 seconds, the opening sequence. I think that the opening title ruined the opening sequence slightly as they were altered and put into a poor font for the graphics. The voxpops could have caught attention as people were giving their opinion and make the audience think about what theirs is too. It was a qick paced opening sequence with a catchy opening music bed.

2) Do you think that the documentary was ordered well?
Yes - 10
No - 0

To summarise, all of the respondents thought that our documentary was well ordered in terms of how the footage was edited to create a story type documentary. Whenever a point was made in an interview or by the voiceover it was placed with a relevant cutaway. The cutaways were put together to link in with one another, creating a story or a process of something, reflecting the stages of food being made, purchased and consumed.

3) Does the documentary have good continuity?
Yes - 10
No - 0

To summarise, all of the footage was placed in chronological order to how it was filmed so none of the footage had any poor continuity were objects had moved or changed. We prevented this by having people where we wanted them and not having random people in the background. We also tried to film in order of events so things we not everywhere.

4) Are the graphics appropriately used for the documentary?
Yes - 10
No - 0

To summarise, the only graphics used were those to give the name and title of the interviewees and they 'weren't over used' and they 'weren't taking focus away from the interviewee.' This was because we used a plain white font and put the text in the opposite bottom corner to the interviewee. The font was not oversized and did not run over onto the interviewee.

5) On a scale of 1 to 5 with five being the most positive, how was the quality of the sound within the documentary?
1 - 0
2 - 0
3 - 4
4 - 5
5 - 1

To summarise, our sound was not perfect, however, no one rated it less than 3 so it was bareable. The sound was said to be 'alternating in volume' and there was 'too much background noise in places.' To improve this next time we could film in a different area and analysis the effects of this before filming, we could also listen to the audio through the headphones throughout the entire production as we will be aware that this needs to be done.

6) How would you compare the documentary to professional documentaries on a scale of 1 to 5 with 1 being not at all and 5 being impressively?
1 - 0
2 - 3
3 - 1
4 - 6
5 - 0

To summarise, the majority of respondents found our documentary very comparable to profressional documentaries. This will be down to the use of Adobe Premiere Pro and the rules of thirds composition. I think this is from the following of codes and conventions of documentaries, such as, the rules of thirds, the voxpops, the interviews and the narrative voiceover.

7) How informative would you rate the documentary as? Rate on a scale of 1 to 5 with 1 being not at all informative and 5 being highly informative.
1 - 0
2 - 0
3 - 1
4 - 4
5 - 5

To summarise, most participents found the documentary to be highly informative. This was most probably down to the factual information given in the interviews. It was the choice of questioning during the interviews and the images which supported this that gave it an effective presentation.

8) Would you say that the documentary was entertaining or not? Please rate on a scale of 1 to 5 with 1 being not entertaining at all and 5 being extremely entertaining.
1 - 1
2 - 2
3 - 4
4 - 2
5 - 1

To summarise, our feedback was scattered as people have different opinions of what is entertaining. The majority of the respondents thought that our documentary was moderately entertaining, this could be down to the music bed choice and the images of food. The bring down from the entertainment may have been the factual interviews, showing negative factors in which many people may choose to ignore. The entertainment may have come down to the structure of the editing and how it presented the footage and information. Maybe because we spread our the discussion and didn't present every postive with a negative they found it more so interesting than not.

9) Do you think that the print advertisement is eye-catching?
Yes - 10
No - 0

To summarise, everyone who took part in the questionnaire thought that the print advertisement was eye-catching. It was 'bright, outstanding, to the point, centred, easy to see and has a good message' This was done on Photoshop and thge colour scheme was picked out by matching the colours within the burger and of the vegetables in the documentary. The burger was the central focus as it is a typical kind of takeout and is also used within the documentary.

10) Do you think that the print advertisement is relevant to the documentary?
Yes - 10
No - 0

To summarise, all of the respondents shared the opinion that our print advertisement was relevant to the documentary, meaning that it successfully presented what the documentary was about. As this presented the documentary well, it shows that the radio advert did the same too. The wording and colours we relevant and the burger was central which indicated the theme and topic of the documentary.

11) Does the radio advertisement sound relevant to the documentary and present it as interesting?
Yes - 10
No - 0

To summarise, one-hundred percent of participents thought that our radio advertisement was relevant to our documentary and shown it to be interesting. This was due to the voxpops and the interview about the negatives of takeouts that we used in the documentary being used in the radio advert. The same voiceover was also used which also gave a similarity; it also gave the correct information about the documentary in terms of scheduling and the slogan.

12) Would you rate the camera work as effective or uneffective throughout the entire documentary? Rate on a scale of 1 to 5 with 1 being extremely uneffective and 5 being highly effective.
1 - 0
2 - 0
3 - 4
4 - 4
5 - 2

To summarise, none of the participents thought that the quality of our documentary was poor and uneffective. The majority of them, as results portray, thought that the quality was average and did give effect

13) Do you think that the placement of the subjects within the interviews is of a high standard or not? Please rate your answer in terms of 1 to 5 with 1 being a poor quality layout and 5 being high standard.
1 - 0
2 - 0
3 - 0
4 - 5
5 - 5

To summarise, according to our questionnaire analysis, our documentary had correct placing, following the rules of thirds, when it came to cutaways, voxpops and interviews. Next time, to get all of our ratings as a 5 out of 5 we could take more shots of each thing to increase the chances of getting a better, more asthetic camera angle.

14) On the whole, do the documentary, print advert and the radio advert interlink with each other to appear relevant?
Yes - 10
No - 0

To summarise, our respondents thought that all three of our media products linked with each other and supported the main point and theme of takeaways. This could suggest that we do not need to make any adjustments in the future and clarafies that we know how to make multiple media products with the same key theme.

15) Do you think that the documentary fits the typical programme types of Channel 4 or does it belong on a different channel?
Yes - 10
No - 0

To summarise, all of the participents thought that the documentary fits the characteristics of Channel 4. This also suggests that our audience is correct aswell as the theme of our documentary.

We also put our documentary, radio advert and print advert onto Facebook and Youtube.

Edit Decision List

Counter Number
Shot Description
Shot Length
00:13:20:24
Vox pop, subject on left hand side, mid shot, in a shopping mall
1 Second
00:13:22:01
Vox pop, subject on right hand side, mid shot, outside Subway
1 Second
00:13:25:06
Vox pop, subject on left hand side, mid shot, a McDonald's employee
1 Second
00:13:31:21
Vox pops, subject on right hand side, mid shot, in front of the blue screen
0.22 Seconds
00:13:45:35
Vox pop, subject on left hand side, mid shot, in front of the blue screen
0.22 Seconds
00:13:56:10
Vox pop, subject on right hand side, mid shot, in front of the blue screen
1 Second
00:13:01:11
Vox pop, subject on left hand side, mid shot, an employee in Wok2Go
1 Second
00:14:04:00
Vox pop, subject on right hand side, mid shot, in front of the blue screen
0.22 Seconds
00:14:08:45
Vox pop, subject on left hand side, mid shot, in front of the blue screen
1 Second
00:14:11:32
Vox pop, subject on right hand side, mid shot, outside Priestley College
0.16 Seconds
00:14:15:21
Vox pop, subject on left hand side, mid shot, outside Priestley College
1 Second
00:14:17:34
Vox pop, subject on left hand side, mid shot, outside Priestley College
1 Second
00:14:21:26
Vox pop, subject on left hand side, mid shot, inside Priestley College’s Cafe
2 Seconds
00:14:32:01
Vox pop, subject on left hand side, mid shot, inside Priestley College’s Cafe
1 Second
00:32:01:49
Subway making a sandwich, mid shot
7 Seconds
00:40:20:56
Outside of McDonald’s, close up, zoom out long shot
1 Second
00:42:01:09
Still shot outside Chilli Grill
0.19 Seconds
00:04:59:11
Mid shot of boy eating takeout
1 Second
00:03:24:03
Panning across Priestley’s Cafe
2 Seconds
00:59:46:16
Long shot zooms in to a close up of kebab turning
2 Seconds
01:02:01:48
Mid shot zooms into a close up of chips being served
2 Seconds
01:05:04:34
Extreme close up of kebab turning
2 Seconds
01:14:57:69
Stockton Fryer interview, mid shot
4 Seconds
01:24:11:00
Mid shot of chips being served
1 Second
01:25:12:26
Stockton Fryer interview, mid shot
5 Seconds
01:31:46:03
Close up of chips being taken from a bag
0.15 Seconds
01:32:12:95
Extreme close up of someone eating chips
1 Second
01:32:45:64
Extreme close up of chips being taken from the bag
1 Second
01:26:12:56
Close up of food cooking
1 Second
01:24:05:11
Mid shot of salad being added to a burger
1 Second
01:24:56:30
Close up of a burger being added to the grill
0.16 Seconds
01:25:19:34
Stockton Fryer interview, mid shot
12 Seconds
01:34:45:31
Close up of pies
1 Second
01:35:05:10
Close up of sausages
0.24 Seconds
01:36:34:45
Close up of kebab turning
0.21 Seconds
00:14:00:03
McDonald’s interview, mid shot
5 Seconds
00:45:31:12
Zoom in of Happy Meal sign
3 Seconds
00:16:56:10
McDonald’s interview, mid shot
6 Seconds
00:46:56:12
Still shot of offers at McDonald’s
1 Second
00:19:35:76
McDonald’s interview, mid shot
7 Seconds
01:22:34:74
Biologist interview, right hand side, mid shot
12 Seconds
00:45:31:09
Subway nutrition, close up
1 Seconds
00:46:09:67
McDonald’s chip packet nutrition, close up
1 Second
01:27:21:89
Biologist interview, mid shot
9 Seconds
01:11:34:56
Fast Food Fanatic interview on left hand side, mid shot, takeout logos in the background
6 Seconds
01:31:01:78
Biologist interview, right hand side, mid shot
17 Seconds
01:14:34:12
Fast Food Fanatic interview on left hand side, mid shot, takeout logos in the background
7 Seconds
01:33:45:58
Biologist interview, right hand side, mid shot
9 Seconds
00:00:02:98
Close up of someone putting a burger down
1 Second
00:26:34:01
Long shot of two people walking out of McDonald’s
3 Seconds
00:16:00:26
Vox pop outside Priestley College, left hand side, mid shot
5 Seconds
00:18:45:09
Vox pop outside Priestley College, right hand side, mid shot
1 Second
00:21:36:34
Vox pop outside Priestley College, left hand side, mid shot
4 Seconds
00:24:10:02
Vox pop outside Priestley College, left hand side, mid shot
3 Seconds
00:25:56:88
Vox pop outside Priestley College, left hand side, mid shot
0.24 Seconds
00:45:00:11
Home cooked interview, left hand side, mid shot
11 Seconds
00:47:31:06
Close up of cutting potatoes, left hand side angle
1 Second
00:48:06:35
Pans being turned on, right hand side angle, mid shot
2 Seconds
00:49:11:31
High angle shot of pans on the cooker
3 Seconds
00:50:49:21
Healthy Foods Fanatic interview, right hand side, mid shot
8 Seconds
00:53:11:25
Left hand side angle, close up of carrots being pealed
2 Seconds
00:49:36:57
High angle shot, close up of broccoli being cut
1 Second
00:49:51:02
Left hand side angle, close up of carrots being cut
2 Seconds
00:53:01:34
Healthy Foods Fanatic interview, right hand side, mid shot
8 Seconds
00:00:01:34
Left hand side angle, mid shot of pizza being taken
2 Seconds
00:00:07:65
Left hand side angle, mid shot of pizza being put onto a plate
1 Second
00:00:14:78
Left hand side angle, mid shot of salad being added to a plate
1 Second
00:55:45:76
Healthy Foods Fanatic interview, right hand side, mid shot
6 Seconds
00:32:11:02
Close up zoomed out to long shot outside of Subway
1 Second
00:41:36:55
Mid shot, right hand side, Subway interview
3 Seconds
00:43:00:10
Mid shot, right hand side, Subway interview
6 Seconds
00:47:32:11
Mid shot of a sandwich being prepared in Subway
2 Seconds
00:47:59:44
Long shot of a sandwich being put into a cooker
2 Seconds
00:49:03:34
Close up of McDonald’s opening times
0.24 Seconds
00:49:26:01
Close up of JustEat.com on a takeout window
1 Second
00:01:04:05
Left hand side, mid shot of Cresent Café Lunch Lady interview
12 Seconds
00:39:03:33
Mid shot, right hand side, Subway interview
13 Seconds
00:38:00:49
Long shot of Subway menu, panning to the right
4 Seconds
00:38:01:58
Mid shot panning of Subway food
5 Seconds
00:01:59:00
Left hand side, mid shot of Cresent Café Lunch Lady interview
7 Seconds
010:29:03:98
Biologist interview, right hand side, mid shot
3 Seconds
00:02:45:59
Mid shot of someone being served a burger in a Cafe
2 Seconds
00:01:56:11
Long shot of someone buying a burger
2 Seconds
00:02:01:33
Left hand side, mid shot of Cresent Café Lunch Lady interview
5 Seconds
00:01:11:07
Close up of money change being given, over the shoulder shot
0.24 Seconds
00:02:34:59
Left hand side, mid shot of Cresent Café Lunch Lady interview
4 Seconds
00:01:45:01
Close up of panning of food in the cafe
3 Seconds
00:01:49:32
Mid shot of panning food in the cafe
4 Seconds
00:01:53:67
Over the shoulder shot in the café queue
4 Seconds
00:01:57:89
Mid shot of people exiting the cafe
2 Seconds