Codes and Conventions : Radio Adverts

• Audio clips from within documentary such as vox pops or interviews from the documentary itself
• The voice used in the radio advert is the same as the voiceover in the documentary itself
• Radio adverts are short and can vary from 20 to 30 seconds
• The advert states the scheduling of the program
• Slogan of the program is used
• The date and time of the program are clearly stated
• The music used in the background is relevant to the documentary and relevant to the theme