Documentary Analysis - Marketing movies

Type of documentary
The type of documentary is mixed as it uses a mixture of interviews, narration and archived footage.

Themes
The themes used in the documentary reflect around marketing campaigns for movies, they show how campaigns for the same movie can differ in order to meet certain audiences so it will appeal to them. The documentary also shows how the movie can be successful and how the trailers are developed.

Narrative structure
During the beginning of the documentary we are shown how marketing can effect the movie as a whole and wether it would be successful or not. In the middle we are shown how merchandise plays a role in marketing for movies and how that can cause people to see the movie and how it can make a profit for the company. The ending to the documentary is open as we as an audience  in some cases get to choose how successful the movie could be as it is up to the audience to decide to see the movie or not, this is shown with the ending being two different movie trailers for Mouse hunt.

Camerawork
The camera work uses typical styles of documentaries such as the use of close ups for the interviews, some interviews are shot close to signal the importance of the interviewee over some others.

Mise en scene
The setting used in the background of the documentary is relevant to the subject and is the same for each interviewee so that the audience knows who is interviewed and what their relevance to the documentary is.

Sound
There is an official voiceover in the documentary which tells the audience the story throughout it so that the story flows and that the audience know what is going on. There is a use of sound effects in this documentary which are relevent to the subject and in this case movies.

Editing
The documentary is slowly edited, each interview is cut into each other so after each interview, it would skip into the other. There is a use of green screening in this documentary for the background during interviews.

Archive material
There are trailers from the movie Mouse hunt that are shown to the audience which are archived, the clips used are relevant to the subject and what the narrator is talking about such as the premiere of the movie.

Graphics
White font is used to introduce characters to keep the font simple and so that the audience is not distracted during the interview. There is also a use of animations during the documentary is introduce each subject such are marketing of the movie.